Website UI/UX and brand design for a sports drink.

Overview

I had the opportunity to help design the HOTSHOT website from the ground up. From initial sketches and wireframes to the finished product. It was important for the user flow to be seamless as the site had a strong focus on mobile functionality and the purchasing process.

Additionally, I was in charge of establishing guidelines and design layouts for brand assets in order for teams to successfully create digital banners, print collateral and magazine ads.