Created content to support the launch of a new app.
Overview
Twine is an app that is designed for two people who share a financial goals. It’s a helpful tool if you’re looking to save for a wedding, house or a vacation with your partner. I was tasked to come up with content ideas that would help promote the app across multiple social channels.
Stop Motion Photography
One of my solutions was to produce a series of videos with specific terms that are unique to the brand to provide clarity on what the app is for. Using stop motion photography each term was animated.
Behind The Scenes
Check out the behind the scenes video captured while we worked on these concepts.
Video Concepts
Additionally, I helped conceptualize and develop a number of other content pieces like ‘There's a smarter way to save’, which consisted of short videos that poked fun at antiquated ways of saving.
Project Info
Services: Art Direction and Content Creation.
Client: Twine. Work done at GYK Antler.