HEATHER BALMAT
Project Description:
Heather Balmat specializes in soft intellectual property, primarily counseling clients in trademark selection and registration, copyright counseling and Internet Issues. She has years of professional experience in the field, so the logo had to reflect this and yet be approachable at the same time. Heather wanted the logo to be less traditional and a little more modern with a clean and simple feel to it. After some research and preliminary ideas I presented three design directions to choose from.
Services Provided: WEBSITE, IDENTITY & BUSINESS CARD, MAILERWe narrowed the choice down to two options, but Heather decided to go with the first image shown below, because she liked the mark and how the words fit together. The second to last image shows variations of some design concepts that were developed throughout this project. Once Heather was satisfied with the logo we then started the business card design.
Final logo - color:
Final logo - white:
Final logo - black:
Logo development process - chosen logos from sketches:
Logo development process - sketches:
Additional Digital Concepts:
+ MORE PRINT RELATED WORK: PRINT DESIGN
+ OTHER PORTFOLIO CATEGORIES: WEB DESIGN & EXPERIMENTAL DESIGN