AD CAMPAIGN

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Project Description:
Below is a personal project that was made for no real client. The objective of this project was to create a brand new, engaging, clever, unexpected, edgy campaign design direction for Levi’s jeans. I created wacky, original and attention grabbing people. Jeans, faces, legs, shoes, bodies, sunglasses, weights, necklaces, fish,

Related Projects: POSTER etc. were collaged together to form these unexpected people to match the slogan “Levi’s. Original jeans. Original people.” This approach engaged the viewer due to the wacky and humorous characters presented on each poster.

 
Ad campaign series Ad campaign design Campaign design

+ MORE EXPERIMENTAL RELATED WORK: EXPERIMENTAL DESIGN

+ OTHER PORTFOLIO CATEGORIES: PRINT DESIGN & WEB DESIGN

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